The 30 Challenge

Now here is a sustainability challenge for the shoppers out there (myself included). Only buy a garment if you are going to wear the piece at least 30 times. Note my wording with buy and not keep.

The next time you go to the store and fall in love with a leather jacket or a new pair of jeans imagine 30 outfits in that piece.

Imagine snowy days and rainy days.

Imagine days outside in parks and inside under blankets.

Imagine parties and family dinners.

Imagine running around with a 5 year old and spending time with a 90 year old.

If you can see yourself in all those situations, comfortably and you will wear it guaranteed 30 times, buy it.

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